Thursday Thoughts On Advertising 40
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: The Irrational Side of Change Management, Facebook’s Plan to Pivot to Privacy, 6 Reasons Marketing & Sales Should Work Together, Understanding Customer Journey Design & You Will See More Ads on Google Home.
ORGANIZATIONAL CHANGE MANAGEMENT
The Irrational Side of Change Management See the article here
95% of brands are implementing a “check the box” mentality when it comes to all media channels. Each one working independently and not improving the “whole” organization and customer experience. This is a must read if you are starting this mandatory journey in addition to finding a support system with experience.
PAID SOCIAL ADVERTISING
Facebook’s Plan to Pivot to Privacy the article here
Facebook is placing an intense focus in the future on strengthening their other revenue streams BESIDES advertising. Due to their repeated PR scandals involving privacy, Zuckerberg does not want to rely so heavily on one aspect of the business. For advertisers, this means Facebook will likely be introducing measures to restrict data usage in the near future.
MARKETING & SALES WORK CULTURE
6 Reasons Marketing & Sales Should World Together See the article here.
With the increasing need to break down silos in the workplace, the age-old barrier between sales and marketing needs to break down. Both can provide value to the customer journey, but ONLY if they work TOGETHER to do so.”
CUSTOMER JOURNEY DESIGN
Understanding Customer Journey Maps See the article here.
Taking a ‘day in the life of your customer’ approach is one sure way to pinpoint friction in a customer journey design. This article outlines the steps that one must take in order to successfully accomplish this process and also gives a free downloadable template for a customer journey design. Check it out!
GOOGLE HOME ADS
You Will See More Ads on Google Home See the article here.
Google Assistant and Google Home are beginning to open up to the ad auction. That along with the introduction of a free version of YouTube Music provides new opportunities to reach your customers. A new ad unit will be released as well for Google