Thursday Thoughts On Advertising 41
MCKAY ADVERTISING + ACTIVATION
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Facebook F8 Summit, Shopify Ties With Snapchat For E-commerce, Sales Tactics, 5 Exercises To Make Your Writing More Powerful & Bing’s Rebranding Strategy
PAID SOCIAL ADVERTISING
Alex Andrews
Director of Social Advertising
Shopify Ties With Snapchat To Integrate E-commerce Ads the article here
Snapchat just made a huge move to boost their viability for small businesses! Many SMB directors rely on Shopify as one of the most useful tools, as it can act as their website CMS and their e-commerce platform. Now, with this integration, it can work as a self-serve ad buying platform as well, placing and managing buys of Snapchat ads. This also will help with e-commerce conversion tracking and attribution in Snapchat campaigns, which has been shoddy in the past. Great news for both parties!
SALES TACTICS
Eric Ortiz
Director of Sales + Acquisition
How Sales Tactics Have Changed Since The 90sSee the article here.
A true staple in any salesperson’s repertoire, Brian Tracy’s over 70 published books have provided salespeople with a guide to improved selling. Today, he provides a short example of how sales has changed over time. It might give you pause to how you are approaching your clients, and how they are doing research on you!
STORY TELLING + WRITING
Christian Bayne
Director of Content Strategy + Market Research
5 Exercises To Make Your Writing More Powerful See the article here.
Modern day marketing stems from the seed of storytelling. The ability to accurately, effectively and purposefully portray a story in an engaging way is key! Here are 5 exercises that’ll assist you with your writing skills.
Bings Rebranding Strategy
Matthew Giardino
Sr. Platform Manager
Bing Rebrands As Microsoft Advertising See the article here.
Just as Google AdWords rebranded to Google Ads last year, Bing Ads is now going as Microsoft Ads. The move is another push by Bing to keep pace with Google as they see opportunity with as a recent report shows that Google’s revenue has slowed down.
We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.