Thursday Thoughts On Advertising 50

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: The 2020 Political Ad Forecast, Snapchat’s Partnership With China’s Largest Search Engine, How To Think About TV Differently, How Agencies Are Using Data-Driven Marketing & SEM vs SEO.Bob McKay
President + FounderPolitical Ad Spending Forecast see article here

Political ad spend will hit 10B in 2020. Huge impact for a swing state in a swing DMA like Tampa.Alex Andrews
Executive Director of Social AdvertisingSnapchat Has Partnered With China’s Largest Search Engine see the article here

To help compete with other social media platforms branching out into China, Snapchat has partnered with China’s largest search engine.  This is an interesting example of how even when users in the country are blocked from the app, Snapchat is still leveraging business relationships to allow advertisers there to use their platform, and to grow their international revenue.Eric Ortiz 
Director of Sales + AcquisitionHow To Think About TV Differently  the article here.

Just in case you missed our last Forbes article, here’s another one from Marketing Land illustrating the point that TV is not dead…. but it certainly must be thought about differently moving forwardChristian Bayne
Director of Content Strategy + Market ResearchHow Agencies Are Putting Data-Driven Marketing To Work See the article here.

Did you know that “91% of agencies say that data-driven marketing is somehwat or very succcessful in achieving important objectives”?

Although this statement seems to be pretty obvious, it’s a lot easier said than done. Client’s are throwing an overwhelming amount of data at agencies and this makes the job of using the correct data to make informed decisions more difficult. Take a look at this recet report to see how agencies are using this data.Matthew Giardino
Director of Performance AnalyticsSEM vs SEO See the article here.

Navigating the differences between SEM and SEO may be confusing to the every day person. Both provide value, and often work together to improve each other. Check out this article and find out how you can best utilize both strategies to maximize your results.We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.