Thursday Thoughts On Advertising 52

Posted on August 8, 2019 by Christian Bayne

MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Microsoft Is Diversifying Its Advertising Business, Snapchat Launches Instant Tool For Creating Vertical Ads, Amazon’s Prime Day Sale Success, Repurposing Your Content For Social Channels & Youtubers Want To Unionize.

TECH UPDATES

Bob McKay
President + Founder

Microsoft Is Diversifying Its Advertising Business see article here

BING is Microsoft Ads, and Microsoft Ads wants a seat at advertising table. Their move is more into that B2B space.

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Snapchat Launches Instant Tool For Creating Vertical Ads see the article here

Snapchat has unveiled an incredibly helpful new feature called “Instant Create” that provides simple templates and flows for you to create a Snap Ad using any existing assets you have, or even pulling them from your website! This is a huge step as many smaller advertisers didn’t feel like they had the resources to invest in vertical smartphone format specific videos, and this makes it way easier than ever to advertise on Snapchat regardless of how rich or poor your production capacity is.

(Also Im gonna love using this personally)

E-COMMERCE MANIA

Eric Ortiz
Director of Sales + Acquisition

Amazon’s Prime Day Sales Top It’s Black Friday & Cyber Monday Combined the article here.

We all know that Amazon is a crucial part of any B2C company’s strategy. What is arguably more important, is that your product is available on Prime. With 2019’s Prime Day exceeding revenues from Cyber Monday and Black Friday COMBINED, it’s pretty clear they have a captivated and engaged online audience.

CONTENT MARKETING

Christian Bayne
Director of Content Strategy + Market Research

Repurposing Your Content For Social Channels See the article here.

There’s absolutely no need to overthink the type of content you choose to post on social media. Now, don’t get me wrong, that doesn’t mean that you post any and everything that comes to your mind (we don’t necessarily need to know about what’s going on with your dog). The point here is that sometimes you can look internally at what you already have and find a creative way repurpose the content. This article provides some great ways to look at your existing content and how to make the most of it. Enjoy!

YOUTUBE NEWS

Matthew Giardino
Director of Performance Marketing + Analytics

Youtubers Want To Unionize See the article here.

In the past few years, Youtube has demonitized the accounts of many Youtubers due to what the platforms consider “sensitive” content. Now the largest union in Europe is taking notice, and working to offer protection for those with millions of subscribers who may have been flagged without reason.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.