Thursday Thoughts On Advertising 54
MCKAY ADVERTISING + ACTIVATION
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: The Facebook Tool That Will Stump Marketers, Publishers Delay Series For YouTube, FB & Snapchat, 7 Things Every Marketer Needs To Know About Tik Tok & Google Opens Up To Fantasy Sports Ads In The U.S.

THE FACEBOOK TOOL THAT WILL STUMP ADVERTISERS

Christian Bayne
Director of Content Strategy + Market Research
Facebook Introduces A Tool That Makes It Harder For Websites To Track You See the article here.
This week Facebook has announced that they will be introducing a new tool called Off-Facebook Activity. The tool claims to allow users to see which outside websites are tracking their activity. Advertisers beware as Facebook Ad capabilities may become limited. (Becuase they care so much about privacy and not about ad revenue. Right?)
PROGRAMMATIC STRATEGIES
PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising
7 Things Every Marketer Needs To Know About TikTok See the article here.
PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics
Google Opens Up To Fantasy Sports Ads In The U.S. see article here
We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.