Thursday Thoughts On Advertising 54

Posted on August 22, 2019 by Christian Bayne

MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: The Facebook Tool That Will Stump Marketers, Publishers Delay Series For YouTube, FB & Snapchat, 7 Things Every Marketer Needs To Know About Tik Tok & Google Opens Up To Fantasy Sports Ads In The U.S.

THE FACEBOOK TOOL THAT WILL STUMP ADVERTISERS

Christian Bayne
Director of Content Strategy + Market Research

Facebook Introduces A Tool That Makes It Harder For Websites To Track You See the article here.

This week Facebook has announced that they will be introducing a new tool called Off-Facebook Activity. The tool claims to allow users to see which outside websites are tracking their activity. Advertisers beware as Facebook Ad capabilities may become limited. (Becuase they care so much about privacy and not about ad revenue. Right?)

PROGRAMMATIC STRATEGIES

Bob McKay
President + Founder

Publishers Are Delaying Series For YouTube, FB & Snapchat see article here

As Q4 continues to rev it’s engine before the race to the end of 2019 begins, publishers are slamming the brakes on their efforts in hope of reaping the holiday buget surges.

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

7 Things Every Marketer Needs To Know About TikTok See the article here.

Here is a great rundown on the dynamics of TikTok’s platform for those unfamiliar with it. It has a very different style than other social media, and thus has a future unique role to carve out for marketers. The potential is great, but the advertising infrastructure isn’t there… yet.

PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics

Google Opens Up To Fantasy Sports Ads In The U.S. see article here

Google is easing up on their typically tight policies in terms of the types of advertisers they allow to use their platforms. Sports betting and gambling in general has always been a restricted area for Google. However, this move shows that they may, in the long run, loosen their grips on other areas where advertisers in niche markets can take full advantage of all the great offerings that the platform can provide.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.