#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Shopper Marketing Trends, Facebook’s New Report: Combining FB + Outdoor Advertising, Email Marketing Trends & Doritos Dropping Its Logo.Bob McKay
President + FounderWith The Rise Of Amazon, Shopper Marketing Is Booming see article here
“You can’t just think as a marketer, but you also can’t think as a salesperson,” “Understanding retail and brand goals is hard.”Alex Andrews
Executive Director of Social AdvertisingFacebook’s New Report: Combining FB + Outdoor Advertising see the article here
A recent GetResponse benchmarks report indicates specific keyords in subjectlines, fewer emails and time-sensitive offers are all major factors to drive conversions.Matthew Giardino
Director of Performance Marketing + AnalyticsDoritos Drops Its Logo To Spark User Generated Content From Gen-Z See the article here.
We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.