Thursday Thoughts On Advertising 57
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: WideOrbit Is Automating The Local Ad Sales Rep, Facebook Pilot’s 2 Ad Features To Streamline Social Commerce, Older Consumers Embrace New Media, Adobe Adds Customer Journey Analytics & Google Ads Conversion Value Optimizer.
THE MEDIA REP IS GOING AWAY
PAID SOCIAL ADVERTISING
Facebook Pilots 2 Ad Features To Streamline Social Commerce see the article here
Facebook is testing ad formats in an attempt to eliminate friction from typical digital transactions that occur online.
MARTECH: CUSTOMER JOURNEY DESIGN
Optimize For Conversion Value With eCPC In Google Ads See the article here.
One of the biggest debates for Google ads advertisers is whether or not to use manual bidding or automated bidding strategies. This method allows for the usage of both mechanisms and is an extension that will have benefits to online sales lanes and will also allow for the weighting of various conversion actions.