Thursday Thoughts On Advertising 59
MCKAY ADVERTISING + ACTIVATION
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Google Ads Smart Bidding Now Supports Store Visit Optimization, Employers Using Facebook To Hide Job Ads From Women & Older Workers, Why Amazon Is About To Up-spend The TV Ad Market, Comparing 14 Leading Marketing Automation Platforms and Global Digital Video Stats.

PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics
Google Ads Smart Bidding Now Supports Store Visit Optimization See the article here.
PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising
Employers Used Facebook To Keep Women & Older Workers From Seeing Job Ads see the article here
TRADITIONAL ADVERTISING UPDATES

Ann Marie Bell
Chief Revenue Officer
Why Amazon Is About To Upspend The TV Ad Market the article here.
REVENUE OPTIMIZATION

Christian Bayne
Director of Content Strategy + Market Research
Compare 14 Leading Marketing Automation Platforms See the article here.
Evaluate the details that the top marketing automation platforms have to offer with this guide. Choose wisely!
We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.