Thursday Thoughts On Advertising 60
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: E-Sport Audience Measurements, Snapchat Expands Ad Length Limit, Hispanic’s Love For Social Media-Especially Video, Connected TV Study Debunks 3 Common Myths About Political Advertising & Google Ads New Recommendations Feature.
Connected TV Study Debunks 3 Common Myths About Political Advertising See the article here.
“The traditional focus on linear television is now an outdated strategy, and one that leaves an entire generation out of the conversation”- TRUE. But do the politicians who advertise here heed this advice? Probably not! This leaves room for brands to successfully diversify their marketing mix.