#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: E-Sport Audience Measurements, Snapchat Expands Ad Length Limit, Hispanic’s Love For Social Media-Especially Video, Connected TV Study Debunks 3 Common Myths About Political Advertising & Google Ads New Recommendations Feature.Bob McKay
President + FounderE-Sport Audience Measurements see article here
Marketers one-two punch – Video and Social – especially with the mobile “Super Consumer”.Christian Bayne
Director of Content Strategy + Market ResearchConnected TV Study Debunks 3 Common Myths About Political Advertising See the article here.
“The traditional focus on linear television is now an outdated strategy, and one that leaves an entire generation out of the conversation”- TRUE. But do the politicians who advertise here heed this advice? Probably not! This leaves room for brands to successfully diversify their marketing mix.Matthew Giardino
Director of Performance Marketing + AnalyticsGoogle Ads Recommendations Feature See the article here.
We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.