#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: The Future Of Podcasts, Twitter Misused Security Information For Advertising Purposes, The #1 Work SKill Of The Future, You Can Search By Photos On Google, Google Ads Introduces 2 New Ways To Target Users In Google Search.Bob McKay
President + FounderPodcast Reach & Scale Can Increase Through Programmatic Platforms see article here
Audio is not dead, and one of its lifelines is the ability for Podcasts to unite through programmatic platforms so that reach and scale are possible. It appears this is coming to fruition.Alex Andrews
Executive Director of Social AdvertisingTwitter Misused Security Information For Advertising Purposes see the article here
Ping! Ping! Ping! According to a Stanford psychology expert, having this skill will lead to greater producitivity. Do you have it?Christian Bayne
Director of Content Strategy + Market Research‘Search By Photos’ On Google See the article here.
This ‘search by photos’ option that is being displayed on Google is a game-changer for restaurants! As a consumer, I want to see what the food looks like before I arrive at my restaurant of choice. This, combined with reviews, will be the two most important factors for a business’s Google profile.Matthew Giardino
Director of Performance Marketing + AnalyticsGoogle Ads Introduces 2 New Ways To Target Users In Google Search See the article here.
We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.