[vc_row gap=”35″ padding_top=”60px” padding_bottom=”30px”][vc_column][ultimate_heading main_heading=”MCKAY ADVERTISING + ACTIVATION” main_heading_color=”#da2524″ alignment=”left” spacer=”line_only” spacer_position=”middle” line_style=”dotted” line_height=”1″ line_color=”#efefef” main_heading_font_size=”desktop:30px;” main_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” main_heading_margin=”margin-bottom:10px;” sub_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” sub_heading_font_size=”desktop:20px;” sub_heading_margin=”margin-top:15px;margin-bottom:45px;”]#ThursdayThoughts[/ultimate_heading][vc_row_inner css=”.vc_custom_1533946231179{padding-bottom: 30px !important;}”][vc_column_inner width=”1/2″][vc_column_text]Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Digitizing Your Business, Facebook Opens Search Ads To All Advertisers, Roku’s Connected TV Platform, The Benefits Of Using Marketing Automation & Capturing Leads With Google Ads Latest Extension.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1533940315705{padding-top: 10px !important;}”][vc_single_image image=”10250″ img_size=”full” alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”BUSINESS TRANSFORMATION” title_align=”separator_align_left” el_class=”h4″][vc_row_inner][vc_column_inner width=”1/6″][vc_single_image image=”9661″ img_size=”full”][/vc_column_inner][vc_column_inner width=”2/6″][vc_column_text]Bob McKay
President + Founder[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/6″][vc_column_text]Transform The Whole Business, Not Just Parts see article here
Another reason why marketing needs to drive the digitization of your organization. The initiative needs to be driven through the entire organization with all silos broken down through the department most in touch with consumers and clients.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”PAID SOCIAL ADVERTISING” title_align=”separator_align_left” el_class=”h4″][vc_row_inner][vc_column_inner width=”1/6″][vc_single_image image=”12317″ img_size=”full”][/vc_column_inner][vc_column_inner width=”2/6″][vc_column_text]Alex Andrews
Executive Director of Social Advertising[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/6″][vc_column_text]Facebook Opens Search Ads To All Advertisers see the article here
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”CONNECTED TV” title_align=”separator_align_left” el_class=”h4″][vc_row_inner][vc_column_inner width=”1/6″][vc_single_image image=”12655″ img_size=”full”][/vc_column_inner][vc_column_inner width=”2/6″][vc_column_text]Ann Marie Bell
Chief Revenue Officer[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/6″][vc_column_text]Roku’s Connected TV Platform the article here.
Roku is positioning itself as an additional distribution outlet for advertisers’ videos.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”MARTECH: MARKETING AUTOMATION” title_align=”separator_align_left” el_class=”h4″][vc_row_inner][vc_column_inner width=”1/6″][vc_single_image image=”9664″ img_size=”full”][/vc_column_inner][vc_column_inner width=”2/6″][vc_column_text]Christian Bayne
Director of Content Strategy + Market Research[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/6″][vc_column_text]The Benefits Of Using Marketing Automation See the article here.
If I haven’t already stressed the importance of utilizing a marketing automation platform enough, let me do it again. There are numerous benefits to having this sort of technology as part of your stack. Lead generation, lead nurturing, behavior tracking, lead scoring segmentation, email marketing and much more.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”PPC STRATEGY” title_align=”separator_align_left” el_class=”h4″][vc_row_inner][vc_column_inner width=”1/6″][vc_single_image image=”9666″ img_size=”full”][/vc_column_inner][vc_column_inner width=”2/6″][vc_column_text]Matthew Giardino
Director of Performance Marketing + Analytics[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/6″][vc_column_text]Capture Leads With Google Ads Latest Extension See the article here.
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1534123346814{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][ult_buttons btn_title=”CONTACT US” btn_link=”url:http%3A%2F%2Fyjy.a6c.myftpupload.com%2Fcontact%2F|||” btn_align=”ubtn-center” btn_size=”ubtn-block” btn_title_color=”#ffffff” btn_bg_color=”#da2425″ btn_bg_color_hover=”#efefef” btn_title_color_hover=”#da2425″ icon_size=”32″ btn_icon_pos=”ubtn-sep-icon-at-left” btn_font_family=”font_family:Noto Sans|font_call:Noto+Sans|variant:700″ btn_font_style=”font-weight:700;” btn_font_size=”desktop:18px;”][/vc_column][/vc_row]
