Thursday Thoughts On Advertising 63
MCKAY ADVERTISING + ACTIVATION
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Digitizing Your Business, Facebook Opens Search Ads To All Advertisers, Roku’s Connected TV Platform, The Benefits Of Using Marketing Automation & Capturing Leads With Google Ads Latest Extension.

BUSINESS TRANSFORMATION

Bob McKay
President + Founder
Transform The Whole Business, Not Just Parts see article here
Another reason why marketing needs to drive the digitization of your organization. The initiative needs to be driven through the entire organization with all silos broken down through the department most in touch with consumers and clients.
PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising
Facebook Opens Search Ads To All Advertisers see the article here
CONNECTED TV

Ann Marie Bell
Chief Revenue Officer
Roku’s Connected TV Platform the article here.
Roku is positioning itself as an additional distribution outlet for advertisers’ videos.
MARTECH: MARKETING AUTOMATION

Christian Bayne
Director of Content Strategy + Market Research
The Benefits Of Using Marketing Automation See the article here.
If I haven’t already stressed the importance of utilizing a marketing automation platform enough, let me do it again. There are numerous benefits to having this sort of technology as part of your stack. Lead generation, lead nurturing, behavior tracking, lead scoring segmentation, email marketing and much more.
PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics
Capture Leads With Google Ads Latest Extension See the article here.
We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.