Thursday Thoughts On Advertising 64
MCKAY ADVERTISING + ACTIVATION
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: TV Stations Scramble For Automation Given Next Year’s Election, LinkedIn Finds That Digital Marketers Are Too Hasty To Determine ROI, 2019 Media Landscape Reports, Effective Account Based Marketing Using AI and Microsoft Advertising Launches A Preview Of It’s New Redesign.

2010 TV BUYS
PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising
LinkedIn Finds That Digital Marketers Are Too Hasty To Determine ROI see the article here
2019 MEDIA REPORT

Ann Marie Bell
Chief Revenue Officer
2019 Media Landscape Download the report here.
These are dangerous days for advertisers—at least those who have used television as the foundation of their communication strategy,”
MARTECH: ABM & AI WEBINAR

Christian Bayne
Director of Content Strategy + Market Research
Effective Account Based Marketing Using AI Sign up for webinar here.
If you are a B2B marketer Account Based Marketing (ABM) is your golden ticket to higher quality leads, a synced sales, and marketing department and ultimately more business generation from your efforts. This webinar is live on November 7th, at 1:00 p.m. EST. If you aren’t up-to-date with your ABM strategy we suggest you join.
PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics
Microsoft Advertising Launches A Preview Of It’s New Redesign See the article here.
We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.