#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: TV Stations Scramble For Automation Given Next Year’s Election, LinkedIn Finds That Digital Marketers Are Too Hasty To Determine ROI, 2019 Media Landscape Reports, Effective Account Based Marketing Using AI and Microsoft Advertising Launches A Preview Of It’s New Redesign.Bob McKay
President + FounderLocal TV Ad Market Races To Automation For Next Year’s Election see article here
The velocity of automation in the TV local spot market economics is gaining adoption. All media will be monetized as digital media is very soon.
Executive Director of Social AdvertisingLinkedIn Finds That Digital Marketers Are Too Hasty To Determine ROI see the article here
These are dangerous days for advertisers—at least those who have used television as the foundation of their communication strategy,”
Director of Content Strategy + Market ResearchEffective Account Based Marketing Using AI Sign up for webinar here.
If you are a B2B marketer Account Based Marketing (ABM) is your golden ticket to higher quality leads, a synced sales, and marketing department and ultimately more business generation from your efforts. This webinar is live on November 7th, at 1:00 p.m. EST. If you aren’t up-to-date with your ABM strategy we suggest you join.Matthew Giardino
Director of Performance Marketing + AnalyticsMicrosoft Advertising Launches A Preview Of It’s New Redesign See the article here.
We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.