Thursday Thoughts On Advertising 66
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: U.S TV Ad Spending Is Declining, Video Advertising Benefits, The Google-Facebook Duoploy Is Facing Challenges From The Snapchat, Pinterest and Amazon Trio, KPI Overloading & Google Rolls Out New Extensions For YouTube Ads.
KPI Overload See the article here.
“We are working in a golden age of metrics. But the explosion in available data and metrics can give us KPI tunnel vision.” Stick to the KPIs which matter the most to the campaign! It’s great to have 100 other metrics to look at and make internal decisions, but there’s no need to confuse the client. K.I.S.S (Keep It Simple Stupid)