Thursday Thoughts On Advertising 67
MCKAY ADVERTISING + ACTIVATION
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: On-Demand Marketing, Snapchat Fact-Checks Political Ads, Performance Marketing Comes To TV, Email Marketing: It’s About The Audience & Google Quietly Rolls Out Combined Audience Targeting.

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising
Snapchat Fact-Checks Political Ads see the article here
TRADITIONAL MEDIA

Ann Marie Bell
Chief Revenue Officer
Performance Marketing Comes To TV see the article here.
Digital precision transforms TV into a performance machine.
MARTECH: EMAIL MARKETING

Christian Bayne
Director of Content Strategy + Market Research
Email Marketing: It’s About The Audience See the article here.
Are you familiar with the periodic table of email marketing? Well, it’s clear that your audience is the most important part of your email campaigns. Check out the table here
PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics
Google Quietly Rolls Out Combined Audience Targeting See the article here.
We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.