Thursday Thoughts On Advertising 67

Digital Advertising OTT

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: On-Demand Marketing, Snapchat Fact-Checks Political Ads, Performance Marketing Comes To TV, Email Marketing: It’s About The Audience & Google Quietly Rolls Out Combined Audience Targeting.Bob McKay
President + FounderThe Coming Era Of On-Demand Marketing see article here

A 2013 article that was ahead of it’s time and even more relevant today!Alex Andrews
Executive Director of Social AdvertisingSnapchat Fact-Checks Political Ads see the article here

Snapchat is wisely pouncing on the opportunity to benefit from Facebook’s terrible recent PR.  The ability to fact-check in review certainly helps Snapchat’s reputation among the general public, and also among advertisers who now have reason to trust their consistency with ad reviewing and approval moreso than Facebook’s. Another advancement for Snapchat!

Ann Marie Bell
Chief Revenue OfficerPerformance Marketing Comes To TV see the article here.

Digital precision transforms TV into a performance machine.Christian Bayne
Director of Content Strategy + Market ResearchEmail Marketing: It’s About The Audience See the article here.

Are you familiar with the periodic table of email marketing? Well, it’s clear that your audience is the most important part of your email campaigns. Check out the table here

Matthew Giardino
Director of Performance Marketing + AnalyticsGoogle Quietly Rolls Out Combined Audience Targeting See the article here.

Google is allowing for the combining audiences for search campaigns, building off audience targeting that has already grown in capabilities in 2019. With these new audience capabilities, advertisers will now be able to use logic with “and” or “or” statements to define their target. This will give advertisers the ability to go broader with their keyword targeting while knowing they will still be in front of the right consumer.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.