Thursday Thoughts On Advertising 67

Posted on November 20, 2019 by Christian Bayne

MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: On-Demand Marketing, Snapchat Fact-Checks Political Ads, Performance Marketing Comes To TV, Email Marketing: It’s About The Audience & Google Quietly Rolls Out Combined Audience Targeting.

ON-DEMAND MARKETING

Bob McKay
President + Founder

The Coming Era Of On-Demand Marketing see article here

A 2013 article that was ahead of it’s time and even more relevant today!

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Snapchat Fact-Checks Political Ads see the article here

Snapchat is wisely pouncing on the opportunity to benefit from Facebook’s terrible recent PR. The ability to fact-check in review certainly helps Snapchat’s reputation among the general public, and also among advertisers who now have reason to trust their consistency with ad reviewing and approval moreso than Facebook’s. Another advancement for Snapchat!

TRADITIONAL MEDIA

Ann Marie Bell
Chief Revenue Officer

Performance Marketing Comes To TV see the article here.

Digital precision transforms TV into a performance machine.

MARTECH: EMAIL MARKETING

Christian Bayne
Director of Content Strategy + Market Research

Email Marketing: It’s About The Audience See the article here.

Are you familiar with the periodic table of email marketing? Well, it’s clear that your audience is the most important part of your email campaigns. Check out the table here

PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics

Google Quietly Rolls Out Combined Audience Targeting See the article here.

Google is allowing for the combining audiences for search campaigns, building off audience targeting that has already grown in capabilities in 2019. With these new audience capabilities, advertisers will now be able to use logic with “and” or “or” statements to define their target. This will give advertisers the ability to go broader with their keyword targeting while knowing they will still be in front of the right consumer.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.