Thursday Thoughts On Advertising 69

Glass ball

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: CMO Council Report, How Advertising On TikTok Differs From IG & YouTube, New Data Shows Why TV Ad Spending Had Its Biggest Decline In A Decade, Martech: Think Like A Futurist & Google Ads Now Includes Location Extensions Automatically.Bob McKay
President + FounderMarketers Don’t Have A Clue About Data, CMO Council Reports see article here

Marketers are far less data-savvy than they may think.
They don’t know what data they have at their disposal, and they don’t know how to use it. It’s a big reason they’re failing to offer the best customer experiences, according to new research from the CMO Council and RedPoint Global.Alex Andrews
Executive Director of Social AdvertisingHow Advertising On TikTok Differs From IG & YouTube see the article here

As TikTok’s popularity continues to soar, its advertising landscape is still referred to as the “wild west.” It doesn’t yet have the sophisticated self-serve infrastructure as other social platforms, but it did launch one in limited capacity earlier this year at a $10 CPM. But softer sells via influencers seem to be the more effective tactic there for now and will be for the immediate future.Ann Marie Bell
Chief Revenue OfficerNew Data Shows Why TV Ad Spending Had Its Biggest Decline In A Decade the article here.

Viewers are migrating from linear TV to streaming. As a result, television ad spend will see it’s steepest drop since 2009. Christian Bayne
Director of Content Strategy + Market ResearchThe Future Of Marketing Lies With The Futurists See the article here.

“A futurist is a person who is trained in long-term strategic foresight, or a person who is using the tool of foresight and futuring to get a vision for the future.”

This saying is especially relevant in today’s world of advertising + marketing. To be successful in today’s environment you must be able to think about “the thing that comes after the thing”. What happens after you have achieved the “thing” or even more important if the “thing” doesn’t pan out the way you expected? Think like a futurist.

Matthew Giardino
Director of Performance Marketing + AnalyticsGoogle Ads Now Includes Location Extensions Automatically See the article here.

Connecting your Google ads accounts to your Google My Business account will no longer be necessary for being able to show your ads’ physical location, eliminating having to do this manually. Google will detect your domain and country to determine the appropriate locations to match your business too.We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.