Thursday Thoughts On Advertising 70
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: CMOs Expecting A Bigger Budget In 2020, Marketers Concerned About FB Advertising Rising CPM Costs, Google’s 10 Most Read Articles Of 2019, Social Media Commerce & Pharma’s TV Spend Flattens While Digital Surges.
CMO Expected Bigger Marketing Budgets, Despite Economic Concerns see article here
“Some 61% of senior marketing leaders expect their marketing budgets to grow in 2020, according to the survey.” The only way to ensure that you are part of this 61% is to be a continuous driver of revenue for your organization and be able to prove it.
PAID SOCIAL ADVERTISING
Marketers Warn They Could Be ‘Priced Out’ By Facebook see the article here
Advertisers are becoming increasingly concerned about rapidly rising CPMs on Facebook, due to the influx of competition and other factors. CPMs DOUBLED from 2017 to 2018, and that trend continues. This has been the case in our experience, but an important note is that when you structure campaigns to drive conversions and lower funnel actions, CPMs are naturally higher. Be mindful of your goal and the metric by which you evaluate it.
SOCIAL MEDIA COMMERCE
PHARMA AD SPEND
Pharma’s TV Spending Flattends While Digital Surges See the article here.
Digital advertising spend in the Pharma industry is expected to grow by 14.1% next year, while advertisers continue to take money out of traditional media such as TV.