Thursday Thoughts On Advertising 71

Offline purchase

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Shoppable Content Will Evolve, Measure The Impact of Pinterest Campaigns on Driving Offline Sales, Twitter Bows Promoted Trend Spotlight Ads, Lead Nurture Trends & Rideshare Companies May Soon Have Ads.Bob McKay
President + FounderShoppable Content Will Evolve Toward Sight, Sound & Motion see article here

It will be scary the type of retail that Disney will be able to do through their new video offerings!!Alex Andrews
Executive Director of Social AdvertisingMeasure The Impact of Pinterest Campaigns On Driving Offline Sales see the article here

Pinterest has announced a groundbreaking partnership with IRI, which is a global digital analytics tech firm. IRI Lift, which is the specific product being integrated, will have accessible measurements within the Pinterest ads interface for estimated offline purchase behavior linked to Pinterest impressions and clicks. This is a huge step that is unprecedented even for Facebook, the social ads giant, and could mean more such partnerships making it easier for advertisers to measure offline impact further down the lineAnn Marie Bell
Chief Revenue OfficerTwitter’s “Promoted Trend Spotlight” the article here.

In the vast ever-changing digital world, a new tactic has emerged with promising brand potential. In testing, it resulted in higher ad recall rates, along with greater brand consideration, and a lift in stated likelihood to use a brand in the future.

Christian Bayne
Director of Content Strategy + Market ResearchLead Nurturing Trends See the article here.

Effective lead nurturing requires precise messaging and segmentation of your contacts. Knowing which stage your prospect is at and then reaching them at the right time with the rights message is key. Check out the Lead Nurturing Trends: Benchmarks From the Agency Perspective from SharpSpring here.Matthew Giardino
Director of Performance Marketing + AnalyticsRideshare Companies Placing Ads On Top of Drivers’ CarsSee the article here.

A new piece of legislation would allow rideshare companies such as Uber and Lyft to capitalize on advertising dollars. It is still uncertain if drivers who own their own car would be able to profit off of this new change, but drivers who use cars through the rideshare service may soon be driving around with ads.We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.