[vc_row gap=”35″ padding_top=”60px” padding_bottom=”30px”][vc_column][ultimate_heading main_heading=”MCKAY ADVERTISING + ACTIVATION” main_heading_color=”#da2524″ alignment=”left” spacer=”line_only” spacer_position=”middle” line_style=”dotted” line_height=”1″ line_color=”#efefef” main_heading_font_size=”desktop:30px;” main_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” main_heading_margin=”margin-bottom:10px;” sub_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” sub_heading_font_size=”desktop:20px;” sub_heading_margin=”margin-top:15px;margin-bottom:45px;”]#ThursdayThoughts[/ultimate_heading][vc_row_inner css=”.vc_custom_1533946231179{padding-bottom: 30px !important;}”][vc_column_inner width=”1/2″][vc_column_text]Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Shoppable Content Will Evolve, Measure The Impact of Pinterest Campaigns on Driving Offline Sales, Twitter Bows Promoted Trend Spotlight Ads, Lead Nurture Trends & Rideshare Companies May Soon Have Ads.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1533940315705{padding-top: 10px !important;}”][vc_single_image image=”10250″ img_size=”full” alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”SOCIAL COMMERCE” title_align=”separator_align_left” el_class=”h4″][vc_row_inner][vc_column_inner width=”1/6″][vc_single_image image=”9661″ img_size=”full”][/vc_column_inner][vc_column_inner width=”2/6″][vc_column_text]Bob McKay
President + Founder[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/6″][vc_column_text]Shoppable Content Will Evolve Toward Sight, Sound & Motion see article here
It will be scary the type of retail that Disney will be able to do through their new video offerings!![/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”PINTEREST ADVERTISING UPDATE” title_align=”separator_align_left” el_class=”h4″][vc_row_inner][vc_column_inner width=”1/6″][vc_single_image image=”12317″ img_size=”full”][/vc_column_inner][vc_column_inner width=”2/6″][vc_column_text]Alex Andrews
Executive Director of Social Advertising[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/6″][vc_column_text]Measure The Impact of Pinterest Campaigns On Driving Offline Sales see the article here
Pinterest has announced a groundbreaking partnership with IRI, which is a global digital analytics tech firm. IRI Lift, which is the specific product being integrated, will have accessible measurements within the Pinterest ads interface for estimated offline purchase behavior linked to Pinterest impressions and clicks. This is a huge step that is unprecedented even for Facebook, the social ads giant, and could mean more such partnerships making it easier for advertisers to measure offline impact further down the line[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”TWITTER ADVERTISING UPDATE” title_align=”separator_align_left” el_class=”h4″][vc_row_inner][vc_column_inner width=”1/6″][vc_single_image image=”12655″ img_size=”full”][/vc_column_inner][vc_column_inner width=”2/6″][vc_column_text]Ann Marie Bell
Chief Revenue Officer[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/6″][vc_column_text]Twitter’s “Promoted Trend Spotlight” the article here.
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”MARTECH: COMMERCE ” title_align=”separator_align_left” el_class=”h4″][vc_row_inner][vc_column_inner width=”1/6″][vc_single_image image=”9664″ img_size=”full”][/vc_column_inner][vc_column_inner width=”2/6″][vc_column_text]Christian Bayne
Director of Content Strategy + Market Research[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/6″][vc_column_text]Lead Nurturing Trends See the article here.
Effective lead nurturing requires precise messaging and segmentation of your contacts. Knowing which stage your prospect is at and then reaching them at the right time with the rights message is key. Check out the Lead Nurturing Trends: Benchmarks From the Agency Perspective from SharpSpring here.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”ADS ON RIDESHARE CARS” title_align=”separator_align_left” el_class=”h4″][vc_row_inner][vc_column_inner width=”1/6″][vc_single_image image=”9666″ img_size=”full”][/vc_column_inner][vc_column_inner width=”2/6″][vc_column_text]Matthew Giardino
Director of Performance Marketing + Analytics[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/6″][vc_column_text]Rideshare Companies Placing Ads On Top of Drivers’ CarsSee the article here.
A new piece of legislation would allow rideshare companies such as Uber and Lyft to capitalize on advertising dollars. It is still uncertain if drivers who own their own car would be able to profit off of this new change, but drivers who use cars through the rideshare service may soon be driving around with ads.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1534123346814{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][ult_buttons btn_title=”CONTACT US” btn_link=”url:http%3A%2F%2Fyjy.a6c.myftpupload.com%2Fcontact%2F|||” btn_align=”ubtn-center” btn_size=”ubtn-block” btn_title_color=”#ffffff” btn_bg_color=”#da2425″ btn_bg_color_hover=”#efefef” btn_title_color_hover=”#da2425″ icon_size=”32″ btn_icon_pos=”ubtn-sep-icon-at-left” btn_font_family=”font_family:Noto Sans|font_call:Noto+Sans|variant:700″ btn_font_style=”font-weight:700;” btn_font_size=”desktop:18px;”][/vc_column][/vc_row]
