[vc_row gap=”35″ padding_top=”60px” padding_bottom=”30px”][vc_column][ultimate_heading main_heading=”MCKAY ADVERTISING + ACTIVATION” main_heading_color=”#da2524″ alignment=”left” spacer=”line_only” spacer_position=”middle” line_style=”dotted” line_height=”1″ line_color=”#efefef” main_heading_font_size=”desktop:30px;” main_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” main_heading_margin=”margin-bottom:10px;” sub_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” sub_heading_font_size=”desktop:20px;” sub_heading_margin=”margin-top:15px;margin-bottom:45px;”]#ThursdayThoughts[/ultimate_heading][vc_row_inner css=”.vc_custom_1533946231179{padding-bottom: 30px !important;}”][vc_column_inner width=”1/2″][vc_column_text]Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Automation Has Made Media Buying Harder, Pinterest Eclipses Snapchat In U.S Users, What Never To Say In An Email, Building A Smarter Path To Revenue & Customer Generation & Do You Really Want A 100% Google Ads Optimization Score?[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1533940315705{padding-top: 10px !important;}”][vc_single_image image=”10250″ img_size=”full” alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”THE NEW MEDIA BUYING AGE” title_align=”separator_align_left” el_class=”h4″][vc_row_inner][vc_column_inner width=”1/6″][vc_single_image image=”9661″ img_size=”full”][/vc_column_inner][vc_column_inner width=”2/6″][vc_column_text]Bob McKay
President + Founder[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/6″][vc_column_text]Automation Has Made Media Buying Harder see article here
This is a follow up to the published Forbes.com Agency Council article written by our CEO. Seems he and Digiday are aligned![/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”PAID SOCIAL ADVERTISING” title_align=”separator_align_left” el_class=”h4″][vc_row_inner][vc_column_inner width=”1/6″][vc_single_image image=”12317″ img_size=”full”][/vc_column_inner][vc_column_inner width=”2/6″][vc_column_text]Alex Andrews
Executive Director of Social Advertising[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/6″][vc_column_text]Pinterest Soars After A Report Shows It Eclipsing Snapchat In U.S. Users see the article here
Pinterest reported a 7.4% increase in user base, showing a great trajectory to appealing to a wider set of demographics than before. It is now the third largest social media platform in the US, behind Facebook and Instagram, surpassing Snapchat. Both Snapchat and Pinterest are looking to take advantage of their growth by continuing to develop their advertising capabilities.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”EMAIL TIPS” title_align=”separator_align_left” el_class=”h4″][vc_row_inner][vc_column_inner width=”1/6″][vc_single_image image=”12655″ img_size=”full”][/vc_column_inner][vc_column_inner width=”2/6″][vc_column_text]Ann Marie Bell
Chief Revenue Officer[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/6″][vc_column_text]What Never To Say In An Email the article here.
Breaking through the clutter is difficult these days. Adding simple nuances to stand out may help us all.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”2020 MARTECH STRATEGY” title_align=”separator_align_left” el_class=”h4″][vc_row_inner][vc_column_inner width=”1/6″][vc_single_image image=”9664″ img_size=”full”][/vc_column_inner][vc_column_inner width=”2/6″][vc_column_text]Christian Bayne
Director of Content Strategy + Market Research[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/6″][vc_column_text]Build A Smarter Path To Revenue & Customer Generation See the article here.
As sales and marketing work hand-in-hand to generate, qualify and close leads the future is in orchestration and no so much in automation. “We need to move to an integrated revenue engine, governed by a single set of data…”[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”PPC STRATEGY” title_align=”separator_align_left” el_class=”h4″][vc_row_inner][vc_column_inner width=”1/6″][vc_single_image image=”9666″ img_size=”full”][/vc_column_inner][vc_column_inner width=”2/6″][vc_column_text]Matthew Giardino
Director of Performance Marketing + Analytics[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/6″][vc_column_text]Do You Really Want A 100% Google Ads Optimization Score? See the article here.
When looking through a Google Ad account, you may notice an Optimization Score with a percentage from 0-100. Be cautious in your interpretation of this score and the recommendations given by Google. Google doesn’t know your business or your clients business as you do, and you can find yourself in a difficult situation if you blindly follow these suggestions in terms of spend and campaign performance.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1534123346814{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][ult_buttons btn_title=”CONTACT US” btn_link=”url:http%3A%2F%2Fyjy.a6c.myftpupload.com%2Fcontact%2F|||” btn_align=”ubtn-center” btn_size=”ubtn-block” btn_title_color=”#ffffff” btn_bg_color=”#da2425″ btn_bg_color_hover=”#efefef” btn_title_color_hover=”#da2425″ icon_size=”32″ btn_icon_pos=”ubtn-sep-icon-at-left” btn_font_family=”font_family:Noto Sans|font_call:Noto+Sans|variant:700″ btn_font_style=”font-weight:700;” btn_font_size=”desktop:18px;”][/vc_column][/vc_row]
