Thursday Thoughts On Advertising 72
Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Automation Has Made Media Buying Harder, Pinterest Eclipses Snapchat In U.S Users, What Never To Say In An Email, Building A Smarter Path To Revenue & Customer Generation & Do You Really Want A 100% Google Ads Optimization Score?
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Pinterest Soars After A Report Shows It Eclipsing Snapchat In U.S. Users see the article here
Pinterest reported a 7.4% increase in user base, showing a great trajectory to appealing to a wider set of demographics than before. It is now the third largest social media platform in the US, behind Facebook and Instagram, surpassing Snapchat. Both Snapchat and Pinterest are looking to take advantage of their growth by continuing to develop their advertising capabilities.
2020 MARTECH STRATEGY
Build A Smarter Path To Revenue & Customer Generation See the article here.
As sales and marketing work hand-in-hand to generate, qualify and close leads the future is in orchestration and no so much in automation. “We need to move to an integrated revenue engine, governed by a single set of data…”
Do You Really Want A 100% Google Ads Optimization Score? See the article here.
When looking through a Google Ad account, you may notice an Optimization Score with a percentage from 0-100. Be cautious in your interpretation of this score and the recommendations given by Google. Google doesn’t know your business or your clients business as you do, and you can find yourself in a difficult situation if you blindly follow these suggestions in terms of spend and campaign performance.