Thursday Thoughts On Advertising 75
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Measurement With No Cookies, Pinteret’s Newest Challenges, 2020 Marketing Trends, Transactional Email Deliverability and Is In-Game Advertising The Next Big Thing?
PAID SOCIAL ADVERTISING
Pinterest’s Newest Challenges see the article here
There are always multiple ways of measuring growth in social media platforms. Most appropriate here for Pinterest are total user growth and average revenue per user. On the former metric they are performing well but stagnating somewhat due to the reputation of being gendered (very light on male representation). But the latter metric is where they especially need to increase in the international market. And the primary way to do this is to cater to advertisers first and foremost, and prove why their platform is worth investing ad spend into.
MARTECH: TRANSACTIONAL EMAIL DELIVERABILITY
Brands Are Neglecting Transactional Emails, Leading to Deliverabiliy Issues See the article here.
Although 95% of respondents to a recent survey indicate that transactional emails-Welcome email, Thank You email, etc- are extremely important, the customer is still complaining about deliverability. As marketers, we are responsible for designing the automate process and behavioral triggers that ensure the right processes are in place for these emails to be sent, but ultimately it is up to IT to ensure that the emails are being delivered. In the meanwhile, we can test, test and test again for deliverability.