Thursday Thoughts On Advertising 75

Bob McKay
President + Founder

With Cookies On The Way Out, Advertisers Turn To Old School Measurement Methods see article here

This requires strategy and deep considerations for brands, digital agencies and the digital space.

Alex Andrews
Executive Director of Social Advertising

Pinterest’s Newest Challenges see the article here

There are always multiple ways of measuring growth in social media platforms. Most appropriate here for Pinterest are total user growth and average revenue per user. On the former metric they are performing well but stagnating somewhat due to the reputation of being gendered (very light on male representation). But the latter metric is where they especially need to increase in the international market. And the primary way to do this is to cater to advertisers first and foremost, and prove why their platform is worth investing ad spend into.

Ann Marie Bell
Chief Revenue Officer

From Elections to Crumbling Cookies: How to Keep Up With 2020 Trends the article here.

Christian Bayne
Director of Content Strategy + Market Research

Brands Are Neglecting Transactional Emails, Leading to Deliverabiliy Issues See the article here.

Although 95% of respondents to a recent survey indicate that transactional emails-Welcome email, Thank You email, etc- are extremely important, the customer is still complaining about deliverability. As marketers, we are responsible for designing the automate process and behavioral triggers that ensure the right processes are in place for these emails to be sent, but ultimately it is up to IT to ensure that the emails are being delivered. In the meanwhile, we can test, test and test again for deliverability.

Matthew Giardino
Director of Performance Marketing + Analytics

Is In-Game Advertising The Next Big Thing In AdTech? See the article here.