[vc_row gap=”35″ padding_top=”60px” padding_bottom=”30px”][vc_column][ultimate_heading main_heading=”MCKAY ADVERTISING + ACTIVATION” main_heading_color=”#da2524″ alignment=”left” spacer=”line_only” spacer_position=”middle” line_style=”dotted” line_height=”1″ line_color=”#efefef” main_heading_font_size=”desktop:30px;” main_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” main_heading_margin=”margin-bottom:10px;” sub_heading_font_family=”font_family:Fjalla One|font_call:Fjalla+One” sub_heading_font_size=”desktop:20px;” sub_heading_margin=”margin-top:15px;margin-bottom:45px;”]#ThursdayThoughts[/ultimate_heading][vc_row_inner css=”.vc_custom_1533946231179{padding-bottom: 30px !important;}”][vc_column_inner width=”1/2″][vc_column_text]Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Measurement With No Cookies, Pinteret’s Newest Challenges, 2020 Marketing Trends, Transactional Email Deliverability and Is In-Game Advertising The Next Big Thing?[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1533940315705{padding-top: 10px !important;}”][vc_single_image image=”10250″ img_size=”full” alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”MEASUREMENT WITH NO COOKIES” title_align=”separator_align_left” el_class=”h4″][vc_row_inner][vc_column_inner width=”1/6″][vc_single_image image=”9661″ img_size=”full”][/vc_column_inner][vc_column_inner width=”2/6″][vc_column_text]Bob McKay
President + Founder[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/6″][vc_column_text]With Cookies On The Way Out, Advertisers Turn To Old School Measurement Methods see article here
This requires strategy and deep considerations for brands, digital agencies and the digital space.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”PAID SOCIAL ADVERTISING” title_align=”separator_align_left” el_class=”h4″][vc_row_inner][vc_column_inner width=”1/6″][vc_single_image image=”12317″ img_size=”full”][/vc_column_inner][vc_column_inner width=”2/6″][vc_column_text]Alex Andrews
Executive Director of Social Advertising[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/6″][vc_column_text]Pinterest’s Newest Challenges see the article here
There are always multiple ways of measuring growth in social media platforms. Most appropriate here for Pinterest are total user growth and average revenue per user. On the former metric they are performing well but stagnating somewhat due to the reputation of being gendered (very light on male representation). But the latter metric is where they especially need to increase in the international market. And the primary way to do this is to cater to advertisers first and foremost, and prove why their platform is worth investing ad spend into.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”KEEPING UP WITH 2020 TRENDS” title_align=”separator_align_left” el_class=”h4″][vc_row_inner][vc_column_inner width=”1/6″][vc_single_image image=”12655″ img_size=”full”][/vc_column_inner][vc_column_inner width=”2/6″][vc_column_text]Ann Marie Bell
Chief Revenue Officer[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/6″][vc_column_text]From Elections to Crumbling Cookies: How to Keep Up With 2020 Trends the article here.
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”MARTECH: TRANSACTIONAL EMAIL DELIVERABILITY” title_align=”separator_align_left” el_class=”h4″][vc_row_inner][vc_column_inner width=”1/6″][vc_single_image image=”9664″ img_size=”full”][/vc_column_inner][vc_column_inner width=”2/6″][vc_column_text]Christian Bayne
Director of Content Strategy + Market Research[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/6″][vc_column_text]Brands Are Neglecting Transactional Emails, Leading to Deliverabiliy Issues See the article here.
Although 95% of respondents to a recent survey indicate that transactional emails-Welcome email, Thank You email, etc- are extremely important, the customer is still complaining about deliverability. As marketers, we are responsible for designing the automate process and behavioral triggers that ensure the right processes are in place for these emails to be sent, but ultimately it is up to IT to ensure that the emails are being delivered. In the meanwhile, we can test, test and test again for deliverability.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”ADTECH: IN-GAME ADVERTISING” title_align=”separator_align_left” el_class=”h4″][vc_row_inner][vc_column_inner width=”1/6″][vc_single_image image=”9666″ img_size=”full”][/vc_column_inner][vc_column_inner width=”2/6″][vc_column_text]Matthew Giardino
Director of Performance Marketing + Analytics[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/6″][vc_column_text]Is In-Game Advertising The Next Big Thing In AdTech? See the article here.
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1534123346814{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][ult_buttons btn_title=”CONTACT US” btn_link=”url:http%3A%2F%2Fyjy.a6c.myftpupload.com%2Fcontact%2F|||” btn_align=”ubtn-center” btn_size=”ubtn-block” btn_title_color=”#ffffff” btn_bg_color=”#da2425″ btn_bg_color_hover=”#efefef” btn_title_color_hover=”#da2425″ icon_size=”32″ btn_icon_pos=”ubtn-sep-icon-at-left” btn_font_family=”font_family:Noto Sans|font_call:Noto+Sans|variant:700″ btn_font_style=”font-weight:700;” btn_font_size=”desktop:18px;”][/vc_column][/vc_row]
