Thursday Thoughts On Advertising 84
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Amazon Capturing More Ad Spend, Snapchat & Netflix See Increased Usage, Brand Purpose Shifting From You to Us, Designing Emails For Dark Mode and Why Contextual Targeting Is The Future of Digital.
Retail Giants Like Amazon Capture More Ad Spending see article here
This is obviously a determination that online commerce’s importance has become primary. Amazon will be the winner in the short term. What is your brand changing to be the winner in the long term, and trusting Amazon should not be the strategy.
Designing Emails For Dark Mode: What You Need To Know See the article here.
Yes, email marketing has gotten even more complicated, especially with the introduction of ‘Dark Mode’ on the new smartphone updates. Although the idea of Dark Mode is great and increased battery life is something we all want, it does present additional challenges for marketers in terms of design. See the article for tips on how dark mode can impact email.