Thursday Thoughts On Advertising 91

Posted on June 10, 2020 by Christian Bayne

MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: The B2B Digital Inflection Point, It’s A Dangerous Time To Go Dark On Advertising, The Opportunity For Call Analytics and The Ad Industry Big 4 Hits $5 Trillion.

B2B FUTURE

Bob McKay
President + Founder

The B2B Digital Inflection Point see article here

Are you a savvy sales leader? The savvy ones are adapting like this.

DIGITAL AD OPTIMIZATION

Ann Marie Bell
Chief Revenue Officer

It’s A Dangerous Time To Go Dark the article here.

It’s time to reboot, Advertisers. 2Q was a wash for most Advertisers. It is critical now that Advertisers re-emerge in order to gain their presence in the marketplace and long term relevance.

MARTECH: CALL ANALYTICS BEHAVIOR

Christian Bayne
Director of Content Strategy + Market Research

A Boost In Voice Calls Poses Opportunities For Marketers Using Call Analytics See the article here.

The recent rise in caller behavior, may it be WiFi calling, home phones or online behavior, signals that consumer to business calls are on the rise. By utilizing call analytics platforms, marketers can gain even more insight into how consumers are perceiving and interacting with brands moving forward.

AD INDUSTRY: THE BIG 4

Matthew Giardino
Director of Performance Marketing + Analytics

Amazon, Apple, Facebook & Microsoft Hit All-Time Highs, $5 trillion See the article here.

After a large dip in profits in March and April, the big 4 advertising players are rising to new highs on market value, further signaling the need to not go dark in upcoming months as many advertisers including competitors begin to restructure their advertising strategies to a digital heavy focus in the post-COVID world.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.