Thursday Thoughts On Advertising 92
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: In France The Pandemic Has Boosted Commerce For Good, I Canceled Facebook, DTC Brand Q2 Spending, Text Messaging Is The Most Effective Channel For Retail, and Google’s New Targeting Restrictions.
THE FUTURE OF COMMERCE
STAYING THE COURSE OF COMMERCE
‘Christmas Came Early’: For Some DTC Brands Spending More On Ads During Q2 the article here.
This article reminds me of the time when my children were small during the Great Recession. I had waited to last minute to Christmas shop, times were tough and I was trying to hold on to our family’s money as long as I could “just in case”. I ended up not getting the gifts or the pricing that I was hoping for. I actually spent more. I should have stayed the course that year, stayed in the game, buying along the way. In the end, Christmas was still coming, my kids were still getting presents and I was still going to spend the money. Similarly, Advertisers, the end of the year is still coming, revenue goals still have to be made. “Shop” now!
MARTECH: TEXT MESSAGES FOR B2C BUSINESS
Text Messaging Is The Most Effective Marketing Channel Most Retail Brands Aren’t Using See the article here.
“More than 50% of consumers said they want to text with their favorite brands” Retailer, brands, and all B2C businesses must begin to communicate with consumers on a more automated basis. In the current climate where layoffs and furloughs are high, businesses can still prosper by using these less expensive, yet highly effective automated tools.