Thursday Thoughts On Advertising 94
Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: A Sharp Decline in Traditional Will Drag Total Ad Spend Down By 7.5% in 2020, Will TikTok’s Downfall Make Snapchat A Buy?, A Customer Journey Map Guide & Targeting Google Ads Audiences Based On New Predictive Purchasing.
2020 MEDIA LANDSCAPE
PAID SOCIAL ADVERTISING
Would TikTok’s Downfall Make Snapchat A Buy? see the article here
We’re going to be keeping a close eye on the dynamic between Snapchat and TikTok. The two social media platforms are each other’s most similar and fierce competition, and recent developments have made the race more interesting. TikTok launched their self-serve ad platform which might help them start to catch up on Snapchat’s infrastructure, but the news also emerged of the US considering banning TikTok altogether. The social media advertising landscape will depend greatly on what happens with these two platforms in the coming months
CUSTOMER JOURNEY MAPPING
Target Google Ads Audience Based On New Predictive Purchase See the article here.
Abandoned cart audiences are becoming a thing of the past as Google Analytics now makes it possible to target audiences based on 7-day purchase probability. These audiences can be broken down into 2 categories, Likely 7-day purchasers and Likely first-time 7-day purchasers. This is a powerful tool that allows for predictive marketing to take a leap forward within the digital model.