Thursday Thoughts On Advertising 95
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Hulu’s Ad Manager Tool, The Largest Advertisers on Facebook Pulls It’s Ad Spend, CV-19 Is Accelerating The TV Advertising Transformation and Google Adds New Features to Responsive Search Ads.
CV-19 Is Accelerating TV Advertising Transformation See the article here.
CTV/OTT have both been a part of the modern advertiser’s tool kit for may years now. However, the main challenge with this distribution method has always been the scale behind it. The audience size has never been as large as traditional linear TV. This is changing rapidly with the increased adoption of streaming services during the COIVD-19 era. Combined with the political season we are entering, traditional TV is going to….(You can fill in the blank)
Google Adds New Features to Responsive Search Ads See the article here.
Dynamic insertion in SEM ad copy has been an important part of Expanded Text Ads, but now Google is allowing these features in responsive search ads, which was released in 2019. These features include countdown timers and location insertion