Thursday Thoughts On Advertising 96
Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: The Facebook Boycott May Be Great For Smaller Business, Tik Tok’s New Offering For Smaller Advertisers, Six in Ten Employees Prefer WFH, and Microsoft Advertising Integrates Shutterstock.
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TikTok’s New Offering For Small Advertisers see the article here
Not only did TikTok open up their self-serve advertising platform finally weeks ago, but they are also offering ad credits to small businesses looking to get started. This combined with the recent Facebook controversy shows TikTok is quickly looking to accelerate its market share. Let’s hope that its attribution and performance can stand up to the hype, considering its primary audience is very young and thus lower spenders.