Thursday Thoughts On Advertising 98
Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: The Closing of Newsrooms Is A Symbolic End of A Publishing Era, Facebook Ads Can Now Optimize Towards Phone Call Clicks, The Spotlight On A Rising Esports Industry, and Google Ads Can Now Capture Leads From YouTube.
PAID SOCIAL ADVERTISING
Facebook Ads Can Now Be Optimized Towards Phone Call Clicks see the article here
This is a HUGE update by Facebook that might look small on the surface. Phone Call Ads have historically been poor performers on Facebook because it was only available in Reach campaigns that had no algorithmic ability to optimize for calls at all. But now, Click to Call capabilities have been added to Traffic campaigns which means we can now optimize towards actual clicks on the Click to Call button, and thus phone calls. It’s subtle, but it’s all the difference in the world for call campaigns!
Google Ads Can Now Capture Leads From YouTube See the article here.
Just as most paid social platforms, Google is starting to make lead forms more and more prominent in their advertising. Originally introducing lead form ads to search campaigns in 2019, Google is now extending this feature to all advertisers on Youtube.