Thursday Thoughts On Advertising 99
Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: We Have Vaulted 10 Years In 90 Days For Digital Adoption, Snapchat New ‘Promote Local Place’ Feature, 10 Tactics To Improve Email Marketing, and Google Ads Is Making Changes To Simplify App Campaigns For More Conversions.
MARTECH: EMAIL MARKETING
10 Tactics To Improve Your Email Marketing See the article here.
Email marketing has been one of the few age-old methods of communication to our customers that have proved itself over and over. Today, now more than ever is it important to get this right. Consumers are not only more sensitive to the content being delivered, but a simple mistake in the Subject line can cause brand sincerity to fall. How frequent to send? What to test? Do I use emojis? What’s considered a value add? See the tips here.