Thursday Thoughts On Advertising 118

Thursday Thoughts On Advertising 118

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: The State of Social Commerce, Twitter to Let Users Charge Followers to See Premium Posts, Almost 2/3s of Female Marketers Considered Quitting Due to COVID, The 8 Best Digital Marketing Courses in the US, and Static Headlines Now Available for Dynamic Search In Microsoft Advertising.

Digital Advertising

SOCIAL COMMERCE DATA

Bob McKay
President + Founder

The State of Social Commerce see article here

It appears when consumers have access to commerce through any digital platform they leverage it. Social commerce is on the rise, but brands need to have the infrastructure to make the pathway seamless and enjoyable.

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Twitter to Let Users Charge Followers to See Premium Posts see the article here

Twitter is hoping to roll out an alternative monetization model to its platform in 2021.  This one would be a decision for Twitter accounts to implement “Premium Posts” that only paid subscribers can view.  Given Twitter’s long-history of free use, it’s hard to say if the userbase will be open to this, but there is certainly a lane among especially artists and other content creators to gate their content while letting Twitter make money not as reliant on advertisers.

WOMEN IN MARKETING

Deirdre Powell
Director of Brand Activation

Almost two-thirds of Female Marketers Considered Quitting Due to COVID the article here.

Almost two-thirds of female marketers considered quitting due to Covid this is 60% more than any other industry. “Many people will never go back to the way things were before. Many companies have understood that employees want flexibility,” she says. “If they want to attract and keep great talent they have to think very differently. I think that will really benefit women in the longer term.”

DIGITAL MARKETING COURSES

Christian Bayne
Director of Content Strategy + Market Research

The 8 Best Digital Marketing Courses In the US See the article here.

No excuses! These courses are all remote. Caution- The industry changes so quickly it may be difficult to keep up with what’s relevant. However, there’s no hard in learning the basics. Better late than never.

PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics

Static Headlines Now Available for Dynamic Search In Microsoft Advertising. See the article here.

One of the main things holding back advertisers from utilizing dynamic search ads is the fact that they lose control over what the headline says. This no longer will be the case, at least on the Microsoft platform. Microsoft advertisers can now take advantage of the on-page crawlers without sacrificing control.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.