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Village Inn is a family-owned restaurant franchise that has been around for over 64 years and are known for their famous pancakes! Village Inn partnered with McKay Advertising + Activation to help them bridge the gap from offline to online marketing. Village Inn did not see ROI from its traditional marketing efforts due to the digital age.
We employed our Activation Bridge model, an attributable solution leveraging Google, Facebook, Instagram, Yelp, and other digital platforms. We created a unique and localized strategy for each of their 45 stores based on their respective consumers’ demographics, psychographics, and media usage patterns.