Woodie’s Wash Shack is a start-up that is disrupting and transforming the car wash space by combining the latest technology and the best service.

For McKay Advertising + Activation, this comprehensive project was a ground-up expedition to support all levels of brand communication from media distribution, communications architecture development, to owned assets creation. The project was accelerated by the rapid opening of Woodies Wash in the past 12 months; and put to the test our ability to think strategically, while scaling and expediting delivery.